One of the major tools of digital marketing in the long run is E-mail Marketing. It is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In the recent past, e-mail marketing quickly became the preferred method of contact for businesses - looking to cut expenses, connect with buyers and increase profits.

E-mailers are sentwith the purpose of enhancing the relationship between you and your customers which increases customer loyalty and repeat business. It is very meaningful as you can customize messages for different customers and provide contents and promotions that are consistent with their profile. It has also a quality of measurability as you can easily find the number of E-mails sent, number of E-mails that have been opened and that those who have opened it, the number of people who are not registered, and also assess the click rate too. E-mail marketing has a tool called an Autoresponder. For example, if you want to send a campaign message to your recipients on upcoming special days, you just create the messages and schedule it. It will automatically get delivered on the said date and time. It provides a major insight into the recipient’s actions through measurable events such as message open, hyperlinks clicked and also social sharing buttons.